Based in Los Angeles, Keifer Rowlands is a real estate professional with over 25 years’ experience as a real estate, mortgage and sales executive.

Keifer is a licensed real estate broker with eXp Realty, The Real Estate Cloud Brokerage, which is the fastest-growing, global residential real estate company with more than 30,000 agents in the US, Canada, UK and Australia.  He focuses on residential real estate, and the firm’s scale provides Keifer with access to an extraordinary depth of technological resources enabling him to offer his clients unrivalled professional services. 

In addition to eXp’s sophisticated tech resources, Keifer brings an unwavering commitment to provide his clients with the highest level of personalized service to ensure they successfully complete their transactions. Keifer is consistently thrilled to help his clients whether it is a young family buying a starter home, a client selling a high-end estate home, or the purchase or sale of multi-family rental properties. 

Prior to beginning his career in residential real estate, Keifer previously served as a sales and sales management executive in the SoCal mortgage industry including US, Wells Fargo and Chase banks spanning Palm Springs to Malibu. As mortgage financing is a crucial, part-and-parcel of practically every real estate deal, he brings a rare wealth of mortgage lending knowledge to help guide his clients to the successful completion of their transactions.

In Keifer’s Words…

Keifer attributes his lifelong passion and expertise in real estate to his parents. He explains, “I grew up in Paradise Valley, Arizona and my parents showed me early on the power of real estate, as they grew their wealth from the buying and selling of the homes in which they lived. This taught me the fundamentals of real estate value, the importance of a good floor plan and proper staging, as well as location. 

“I love helping buyers find the perfect home, as well as helping sellers sell their home quickly and hassle free for top dollar,” he adds. “My team and I stand for service, integrity and respect.

“Integrity, to me, is telling a buyer or seller the truth, based on exacting, multi-dimensional data, analysis and experience. For example, initially some sellers may think their home is worth more than the market does. Rather than say what client wants to hear, I am morally bound to provide realistic analysis and recommendations. In this way, I ensure their expectations are met or exceeded and they will come back to me for their next deal. That said, every deal, every client, is different. Homes are personal; each client needs to be understood at a personal level.”


  • California Real Estate Broker
  • Arizona Real Estate Licensed Salesperson
  • NMLS National Mortgage Licensing Service
  • California Real Estate Salesperson License